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Urban Airship (now Airship) acquires Accengage

A letter from our CEO to our customers.

Paris – January 16, 2019

Dear Customers,

We have some very exciting news to share with you.

Accengage, Europe’s #1 Push Notification Technology provider, is joining forces with Urban Airship, the world’s largest, longest-tenured company in push notifications and digital customer engagement.

Together, we are the global leader in mobile customer engagement with nearly 300 employees worldwide, more than 1,500 customers and Europe’s largest team of over 100 local engineering, service and customer success professionals, all dedicated to your success.

By combining our efforts, we underscore our commitment to driving innovation and customer success. We will continue to provide the highest level of local support and expertise, with offices organized into three regional hubs: Southern Europe managed from Paris; Central Europe from Germany; and Northern Europe from London.

This is a great step for our company, but most important are all of the new advantages it provides you as our customer.

    1. You can expect dramatically faster innovation, as we now have more than tripled the number of engineering resources working on bringing you new capabilities. Our combined teams will work over the next year to bring the Accengage features you love to a combined platform, while leveraging Urban Airship’s expertise in:
      • Deep user-level analytics and real-time data streaming
      • Additional engagement channels such as SMS, mobile wallet passes, email and in-app messaging – all through a single intelligent UI
      • Predictive machine learning to identify at-risk customers and optimal send times
    2. You will benefit from unmatched industry expertise, as both Urban Airship and Accengage bring many years of collective experience working with the largest brands in many of the same industries.
      • Urban Airship customers include Adidas, ASOS, BBC, Caesars Entertainment, Jet Airways, Shop Direct, Vodafone and Zeit Online
      • Accengage customers include Air France-KLM, Lidl, Mediaset España,, Orange,, Sephora Europe and Zalando

You might be wondering what you need to do? Urban Airship is committed to your immediate and long-term success, and we can summarize it this way: you don’t need to do anything!

  • First, your solution, pricing, contract, service and all of your contacts remain the same. SDKs and APIs will continue to work just as they are.
  • Second, we will continue to enhance and fully support the Accengage platform for multiple years, while we work to combine the best of our capabilities. We will develop services and tools that make the transition to a combined platform easy and seamless.
  • As a final note, there is no impact to your GDPR compliance. The Accengage data centers remain the same, with data stored and processed in the EU in a GDPR compliant manner. Urban Airship is GDPR compliant. The combined platform will also be GDPR compliant and hosted within the EU.

As you can sense, we are extremely excited about this combination and the benefits it will unlock for all of our customers.

From the first days we met with Urban Airship teams, we, the Accengage cofounders, immediately liked their vision of a multi-channel, insight-driven and AI-powered customer engagement platform. We felt there were amazing opportunities in combining geographical leadership and technological strengths with an exceptional cultural and human fit.

Today, as all Accengage employees join Urban Airship, we are very excited to start our new roles, as I become Managing Director EMEA, Nicolas becomes Director of Finance EMEA and Abdel, Head of the Paris Engineering team.

We are proud of the trust that you have put in Accengage, and we will all be here (in greater numbers) to ensure your success going forward. We can’t wait to prove the benefits of this alliance, as we unlock more ways for you to intelligently engage your customers.

Please don’t hesitate to reach out to me directly, or feel free to contact your dedicated Project Manager with any questions.

In case you are as excited as we are about the news and want to show your support, please like, comment or share the official Accengage announcement post on LinkedIn, Xing or Twitter. This will be greatly appreciated!






press release