Target users based on their in-app behavior
Simply tag any in-app event that’s relevant.
By doing so, you will enable Accengage to store your users’ in app actions, what will then give you the possibility to target them based on their in-app behavior.
Example: you would like to increase your app registration rate?
Just tag the event “has registered” into your app. You will then be able to target all the users who have not registered via push notifications and in-app messages.
Target users based on the info they have filled in
Gather data collected by forms, surveys, polls…
Any information collected by your app can be transferred to Accengage for targeting and personalization purposes. Name, age, gender, address, city… any information that’s relevant to you can be used for your Mobile CRM.
Example: wouldn’t it be nice to be able to send a message such as “Happy Birthday Mike! As a present, we are pleased to offer you a 15% discount on any item in your San Francisco store today”.
Target users based on their reaction to previous campaigns
Send messages to users based on their behavior towards past messages.
You would like to send another push notification to those users who received your original notification but did not actually open it? Or to send another notification on day+1 to those users who opened it? Accengage lets you do that easily through its advanced features.
Example: “Reminder. You have 10 days left to start your free trial.”
Target users based on app external data
Connect Accengage to your CRM Tool.
Easily create bridges between your existing CRM Tool and Accengage so as to share information that will enable you to create advanced scenarios, and optimize user experience through unified communications.
Example: how about informing users about the delivery status of their orders ? or incentivizing them to do some shopping from their mobile when the weather is terrible in their area?
Let’s send your messages to the right users
Combine targeting criteria to create dynamic segments.
With all the information you have collected about your app holders (standard collected data, user profile and preferences, in-app behavior, reactions to past campaigns, etc.), you will then be able to create dynamic segments by combining targeting criteria using “and” / “or” operators.
But you could go even further by creating segments mixing targeting criteria based on data collected through your app and data coming from your CRM Tool that’s connected to Accengage.
Real-Time Location Marketing
Broadcast notifications based on location.
Also, the Accengage powerful Geofencing capabilities could be leveraged to trigger push notifications to app holders located within a certain distance from specific places.
What about promoting your current sales to people walking by your shop?
Or offering a coupon / any other incentive to drive in-store traffic via mobile devices?