Increasing the opt-in rate with targeted In-App Messages
In order to increase the opt-in rate of its app, Air France set up a campaign encouraging the users who previously refused to receive Push Notifications to allow them by displaying an interstitial within the app.
Thanks to this campaign, the opt-in rate of the app increased from 45% to 62%.
Tips: contrary to Push Notifications, In-App Messages do not require users to be opt in and can be displayed for everyone.
Improving the customer experience with automated Push campaigns
Thanks to the interconnections between Accengage and its CRM & DMP tools, Air France set up targeted and personalized campaigns to give users real-time information about their travel: warning users when they need to fill in missing information concerning their flight, announcing the boarding gate, on which carousel travelers have to collect their luggage…
Optimizing the conversion rate with Push retargeting
A Push Notification is sent to the users who looked for a flight but did not purchase any ticket. When users click on the Push, they are redirected to the booking page with the information already filled in depending on their previous search.
More actions carried out by
Improving the app ratings with targeted In-App Messages sent to loyal users
Implementation of Web Push Notifications on the Air France website for mobile
Anti-churn campaigns to encourage inactive users to come back into the app