PUSH NOTIFICATION CASE STUDY
ABOUT VENTE PRIVEE

E-Commerce.

MObile-CRM

logo price minister rakuten group

Founded in 2001, Vente-privée is a leading online electronic commerce website selling more than 200,000 products per day to 3.5 million unique visitors.

With 51% of its turnover generated on the mobile application in 2015, this is the 8th most downloaded app in France.

Vente-privée chose Accengage as its Push Notification provider.

www.vente-privee.com

OBJECTIVES

Increasing the usage and conversion rates of the app, sending targeted Push Notifications and managing campaigns autonomously, to set up automatic programs and implement cross-channel scenarios.

ACTIONS

Sending Push Notifications about the sales of the day

Broadcast of morning alerts to warn users about the opening of the sales. Users who have subscribed to one of the brands of the day receive personalized notifications while users who have not subscribed to any of the brands of the day receive generic notifications.

Push Notifications for daily sales

Multilingual Push management

Thanks to the Accengage multilingual features, Vente-privée creates variations of its messages so that each mobile users receive alert in the right language.

Vente Prive - Notifications Push multilangues

Improve ratings thanks to In-App Messages

Implementation of a rating program of the application via In-App Messages only broadcasted to the most loyal users. Mobile users can rate the application directly on the app store or can leave suggestions in a form.

improve the ratings of your app with in app messages

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