Press
The First Push Notification Benchmark by Industry
Press Publications
“Accengage Releases the First Push Notification Benchmark by Industry for iOS and Android”
February 24, 2015

www.emarketer.com
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March 30, 2015 Do Shoppers Want Retail App Push Notifications?Retail industry apps land toward bottom for push notification opt ins, interaction. Retail apps have plenty of helpful features, and based on data released in February 2015 by Accengage […] |

mobilemarketingmagazine.com
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February 26, 2015 Infographic: Push Notifications Average Six per cent Reaction RateOnly six per cent of push notifications result in users interacting with an app, with Android users far more likely to react due to the operating system automatically opting-in all users[…] |

www.adweek.com
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February 24, 2015 Accengage: Six Percent of Users Respond to Push NotificationsAccengage, which specializes in push notification technology for mobile apps, has released its Push Notification Performance Benchmark by Industry for iOS and Android[…] |

www.techweb.com.cn
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April 01, 2015 零售业应用推送通知互动率最低 iOS设备仅2%零售应用有很多有用的功能,但是,根据2015年2月Accengage发布的数据,推送通知并不包括在内。根据调查,在全球iOS用户中,零售业应用推送通知选择率第二低,占37%,比iOS用户平均选择推送通知的比例低9个百分点。 […] |

www.e-marketing.fr
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February 23, 2015 Marketing mobile : un nouveau baromètre sectorielVos actions de marketing mobile sont-elles efficaces ? Où vous placez-vous sur votre marché de référence ? Réponses avec la première édition du baromètre Accengage, qui passe au crible les secteurs d’activité […] |

www.thedrum.com
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February 24, 2015 Infographic: All you need to know about push notifications on iOS and Android from AccengageMobile software firm Accengage has released its first ever ‘Push Notification Performance Benchmark’ for iOS and Android devices to aid marketers in their mobile campaigns […] |

www.rudebaguette.com
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February 26, 2015 Accengage’s first push notification benchmark reveals big differences between Android and iOS usersAccengage, the European leader in push notification technologies for mobile apps, just released the first ever push notification benchmark infographic, examining different behaviours between Android and iOS mobile users […] |

www.journaldunet.com
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February 24, 2015 Push notifications : les KPI par secteur et par plateformeEn moyenne, le taux de réactivité d’une campagne de push notification est de 6%. Mais leur performance est bien plus importante sur Android que sur iOS. L’éditeur de logiciel Accengage vient de […] |

www.apptractor.ru
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March 4, 2015 Accengage: как улучшить пуш-уведомленияAccengage выложила интересную инфографику о работе пуш-уведомлений в iOS и Android. Какие интересные данные в ней представлены[…] |

www.dutchcowboys.nl
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February 25, 2015 Slechts 6 procent reageert op pushberichtenAccengage, een bedrijf dat gespecialiseerd is in push notificatie-technologie heeft zijn gegevens over pushberichten vrij gegeven. Het bedrijf analyseerde de gegevens van 5 miljoen pushberichten die verstuurd werden naar 150 miljoen app-gebruikers. […] |

www.servicesmobiles.fr
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February 24, 2015 [Infographie] 1er Baromètre des Push NotificationsCette étude permet aux marketeurs mobile de comparer la performance de leurs campagnes de push notifications tant au niveau de leur taux d’opt-in (acception de recevoir des push) que de leur taux de réactivité[…] |

www.frenchweb.fr
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February 25, 2015 Notifications mobiles: quelle stratégie marketing pour un push gagnant ?Tous les secteurs ne partent pas avec les mêmes chances en matières de notifications push. Ainsi, l’industrie où les mobinautes acceptent le plus d’en recevoir n’est pas celle des médias (49%), mais celle des […] |

www.emerce.nl
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February 26, 2015 Maar zes procent reageert op push (infographic)Volgens onderzoek van Accengage, dat de gegevens analyseerde van 150 miljoen mobiele app-gebruikers, reageert gemiddeld zes procent van de consumenten op push notifications, oftewel berichten die naar de […] |

digitalmarketingmagazine.co.uk/
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February 26, 2015 The Push Notification BenchmarkWe all know the importance of mobile apps. How about Push Notifications? The first of its kind, this infographic explores how well the Push Notification Channel […] |

www.businessofapps.com
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March 10, 2015 Android’s auto opt-in for push notifications improves user reaction ratesThe first Push Notification Performance Benchmark report has been published by Accengage, a company developing push notification technology for mobile apps […] |

internetesmercadeo.com
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March 30, 2015 ¿Compradores si quieren notificaciones push App?Las aplicaciones que utilizan las empresas al por menor, tienen un montón de características muy útiles, y en base a los datos publicados en febrero de 2015 […] |

nativemobile.com
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April 1, 2015 Shoppers Turn Up Noses at Retail Push Apps, But More Personalization Could Change ThatWhat industry is having a hard time getting consumers to opt in for push apps? That would be retail. Recent research indicates that retail industry apps had […] |

evigo.pl
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April 1, 2015 Raport: niska skuteczność powiadomień pushPowiadomienia push w niewielkim stopniu wpływają na decyzje zakupowe klientów – tak wynika z opracowania przygotowanego przez Accengage, francuską firmę […] |
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