PUSH CHANNELS & FORMATS
Does the Push Provider support Notifications for Mobile Apps, Websites and Facebook Messenger? Which Push formats are available? What about In-App Messages, rich formats…
PUSH NOTIFICATION FEATURES
Does the Push Provider have advanced capabilities in terms of Segmentation, Personalization, A/B Testing, Marketing Pressure and more? Does it have connectors with CRM & DMP tools…?
AUTOMATION & GEOMARKETING
Does the Push Provider let you set up advanced Automated Push Notification Scenarios based on real-time triggers (device data, behavior, preferences, location, external data…)?
SUPPORT, RELIABILITY & INNOVATION
Focus on all these other elements which should not be underestimated: interface, user guides, marketing resources, integration support, company background, data security, price…