Push Notifications and In-App Messages Case Study

Finance

MObile-CRM

Logo BNP Paribas

With a presence in 75 countries and nearly 200,000 employees worldwide, BNP Paribas is a major bank in the euro zone and the fourth largest bank in the world.

BNP Paribas was awarded the 2012 Bank of the Year award by the International Financing Review, Thomson Reuters’ leading financial industry publication.

As a pioneer in mobile banking apps, BNP Paribas has strengthened its multi-channel approach by providing a dedicated banking application to its customers.

www.bnpparibas.com

OBJECTIVES

To leverage Accengage’s targeting capabilities and array of formats to broadcast impactful messages in order to boost app update rates, boost app store ratings, and promote its services as well as other apps.

ACTIONS

Creation of dynamic segments of users in order to send targeted push notifications and in-app messages according to the bundle version of the app, the OS version of the device, the amount of logged in visits, the registration to specific alerts, etc.

Promotion of app updates by displaying in-app interstitials introducing users to the key new features of the latest app version, with a call to action redirecting to the app store page.

Broadcast of in-app pop-up messages asking frequent / loyal users to rate the app in the stores.

Setting-up of a cross-promotion campaign: broadcast of targeted push notifications to promote another BNP Paribas app (Mon Portefeuille) and generate free downloads on the App Store & Google Play.

RESULTS

Faster app update rate
by users targeted with interstitials

60% App Store rating increase
from a 2.5 rating to 4 stars

Free downloads
of the Mon Portefeuille app

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