Automation based on data collected via the SDK
or declared into the app by users
Starting with Automation.
Once the Accengage SDK is implemented into your app, even in its most basic form, you will automatically collect numerous information about your app holders:
device model, OS version, language, country, install date, number of visits, etc.
Also, if you decide to go for a custom integration, Accengage can store any information provided by users within your app: name, gender, birth date, city, etc.
All this information can then be used to create trigger marketing scenarios.
Automation based on behavior
Trigger notifications when users perform specific actions.
It is possible to tag any in-app actions that you want so that they can be stored into Accengage as your customers use your app, for targeting and personalization purposes.
Clicks, leads, product added to basket, sales, phone calls, visited pages, test of a feature, subscription to your newsletter, account creation, log in, videos played, articles read… any event can be used for advanced push and in-app notification scenarios via automation.
What’s more, local notifications can be triggered and sent to app holders instantly or X minutes following an in-app event, even when there is no network and the app is closed.
Automation based on real-time location data
Automated Geofencing Push Marketing.
Accengage lets you reach users based on their real-time location (Geofencing).
You can decide to create an automated scenario that triggers a message when users are located in a certain area, or you can upload an entire list of places at once. It’s up to you.
Automation based on existing CRM data
Going further with automation.
By connecting your CRM Tool to Accengage, you can share external CRM data which can then be used to trigger automated notifications and in-app messages for scenarios which will greatly enhance user experience and communication across multiple channels.
Automation based on all the criteria above
Advanced Automated Push Marketing for Mobile.
All the criteria above can be combined to create more sophisticated scenarios including standard data collected by the SDK, declared data, behavioral data, location data and CRM data coming from your existing CRM Tool. You will have all the info you need to create sophisticated programs.