Rocket Internet

Push Notifications Case Study

E-Commerce

Case Study

logo price minister rakuten group

Founded in 2000, PriceMinister is a leading online electronic commerce website, attracting more than 23 million visitors per month, and offering around 127 million discounted products.

The company was acquired in June 2010 by Rakuten Group, one of the world’s largest e-commerce with a turnover reaching near US$5 billion and over 10,000 employees.

PriceMinister picked Accengage to power its Mobile CRM Strategy.

www.priceminister.com

OBJECTIVES

Sending targeted and automated promotional push notifications to its iOS and Android mobile app users, as well as assessing and optimizing push notifications response rates.

ACTIONS

Broadcast of automated push notification messages based on the customer lifecycle.
e.g. welcome messages for new users, automatic anti-churn messages sent to lapsed users…

Set-up of a cross-channel loyalty program depending on the customer status: Silver, Gold, Platinum. Distribution of Super Points and Bonuses to reward customers and incentivize purchases.

2 push notification messages sent weekly on iOS: service messaging and promotional advantages.

1 push notification message sent weekly on Android: private sales, discounts…



RESULTS

Doubled monthly usage
for app holders who are opted-in for push notifications

Conversion rates increase
for users receiving push notifications

Users receiving notifications
purchase 3 times more than those who do not

quote

Accengage is an advanced and intuitive Mobile CRM Technology, which lets us implement complex yet easy to set-up automated scenarios for our iOS and Android apps. It does all we could expect for our Push Notification Strategy, and clearly has a major impact on app usage!

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